Did you think that stuff used on that short promotional video was real? It isn't. It is, in fact, entirely computer-generated from start to finish.

Even I had to to do a double take on the video. Only when the fruit appeared to shatter like glass on the kitchen worktop did I realize that there was more at work here than mere photography.

Even close analysis of each frame, it is almost impossible to tell that the lemons and tomatoes that tumble past the screen are not actually the real thing.

Created by artist Alex Roman using 3dsmax, Vray, AE and edited on Premiere, this 60sec TV commercial for Silestone has been a hit after posting it on a CGI website. Truly an ultimate in CGI trickery.